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HMA — Increase Sales Today With Split Testing
Are you doing any split testing or what is called A/B testing? This is one of the biggest hidden marketing asset most website owners miss. They rarely if ever doing any testing to see what provides better conversion rates or more satisfied customers. In case you do not know what I am talking about let me explain.
A/B testing is when you make a small change to your site like your buy button you change the color from red to blue or change the words from buy to buy it now and see if the change increases or decreases your sales. You would try different words in your titles or headings, different pictures of people, no pictures, or a different location on the page. The key is to make one small change at a time and test the results.
The good news is that there is software that makes this really easy to do. Also, you do not make the change and have all your traffic see the new change. You only send a percentage of your customers to test it out first. Then if the change proves to work better than the original you make the change and it now becomes what is known as your control or master. Then you repeat and make another change and see if that is better. You should always be testing new changes to see if you can improve performance. Unless you are completely happy with your sales and responses, but even then I would still recommend to continue to test.
One of the best in the industry is Omniture Test & Target now Adobe® Test Target™ it cost quite a bit, but the pricing depends on number of options you select so I cannot give you a ball park. They do not list any pricing on line either you must talk to a rep to get an individual quote. Another option is Google Website Optimizer. It is free, but has some major draw backs. You need to create a separate page for each test and your users could book mark them so you would need to always keep the url and have to redirect back to your main page. It does not do heat maps which will tell you where the user focuses their time on your page, and many other nice features are not included in the free version.
There are many others tools to choose from just do a search on A/B testing. Of course we are also glad to perform this service for our customers to save you the time learning a new tool and performing the testing. You just get the results and reports. To arrange a Free demo of what we can do for you email us at A/B Demo.