Grow exponentially, Leverage technology, Increase your return on advertising.

Web server - A computer setup to display web sites.

Shared hosting- Your web site shares space on web server
         with other businesses.  Typically 500 or more
         websites are on a single server.  Response times
         can be slow at times as all sites compete for limited
         resources.  You do not have full access to the server
         and many configuration settings are not available to you.
         Usually ok for development, personal sites,
         low traffic, or business card style websites.  Low cost
         FREE - $25 and up per month.  If your company's traffic is low
         enough and your needs simple you can do fine with a plan that
         cost under $10. 

HMA - Hidden MArketing Assets are assets and simple processes
 you already have or can implement to greeat increase sales, profits, and
 typically can lower your marketing costs.

Dedicated hosting  - Your web site is the only web site on the web server.
         Much higher cost than shared hosting, but there are no
         other sites to compete with for resources.
         Response times are typically much better,
         typically no limits on configurations and
         you have full server access.  Large sites
         may need to have multiple dedicated servers to
         handle their level of traffic.  This can be a great option for
         an established site that knows their traffic patterns.
         More expensive though as it will typically cost $100 plus
         per month per server for a low end server.

VPS (Virtual Private Server)  - A hybrid / mix of dedicated and
        shared hosting.  You typically get full access to your
        virtual server, but it is one of several virtual servers sharing
        a physical server.  You should get better response times than
        shared hosting, but not as great as a dedicated server.
        This is great for development, medium traffic sites, and newer sites
        that do not know their traffic needs.
        Allows for more reliable service than shared hosting
        with the ability to scale easily.
        Pricing can very but typically starts at $20
        or more per month per server for a low end server.

 Cloud  - Sometimes called on demand hosting,  It is similar to
        a VPS, but is able to scale to handle the needs
        of very large or even popular web sites and you pay for only
        what you use.
        Thought to have a near endless supply of resources.
        Pricing is similar to a utility company though.
        You pay for the number of cpu cycles (time used) and
        the amount of data transferred.  It is
        hard to give a price for this service it depends on what you use.
        Although, it will typically end up being about the same as a VPS for
        most companies starting out, but it allows for instant growth and
        scalability.  Be careful though as this option can easily cost
        you a lot more money if your site gets a lot of traffic but no sales.
        Just be careful when selecting your limits and be prepared to pay
        the maximum you allow.